What we do
Buffer & Muse works at the intersection of brand strategy and creative direction. Every engagement is built around a specific problem — not a packaged service handed off to a junior team. Strategy and aesthetics are treated as inseparable here. That's what makes the work hold together.
Three core offers cover the range of what clients typically need. They're designed as a journey, not a menu — many clients move through more than one over time.
Brand Foundation
Who it's for: Founders and creative professionals who need to know who they are before they can express it — before they brief a designer, build a campaign, or write a word of website copy.
What it does: We develop your brand positioning, messaging framework, and visual direction together. You leave with a clear articulation of what your brand stands for, who it's for, and how it's different — and the strategic foundation to brief anyone on your team with confidence.
What's included: — Brand archetype and positioning — Messaging framework — Visual direction brief for your designer — Brand voice guide
Timeline: 4–6 weeks
Format: Async-first with scheduled check-ins
Content
System
Who it's for: Brands that have something to say but haven't found a consistent, sustainable way to say it. Built for founders and creative professionals who want to show up with intention — not scramble for content every week.
What it does: We build platform-native content strategy around your voice — adapted for each channel, not copied across them. You leave with a clear content direction and a 4–6 week runway ready to publish.
What's included: — Platform content strategy — Tone and voice calibration — Post and carousel development— 4–6 week content runway
Timeline: 3–4 weeks
Format: Async-first
Creative Direction Retainer
Who it's for: Brands in active growth that need a consistent strategic and creative voice — without the cost of a full-time hire. Teams who are producing content, working with designers, or building out their brand presence and want a senior strategic perspective in the room.
What it does: Think of this as a part-time strategic lead who knows your brand, thinks ahead of the work, and helps everything you put out feel intentional and cohesive. We meet monthly, review your assets on an ongoing basis, and provide guidance for your creative team.
What's included: — Monthly strategy session — Content and asset review — Designer and vendor guidance — Reactive support within a 48-hour response window
Minimum commitment: 3 months
Format: Async-first with monthly check-in call
Not sure where to start?
That's a reasonable place to be. Most clients come in knowing something isn't working — they just haven't named it yet. Start a conversation and we'll figure it out together.